Now that you’ve taken the first step of adding connections, you should devote some time to your profie. Your LinkedIn profilespeaks a lot about you and it needs improvement now!
6 Steps to improve your profile:
1) Include a professional picture of yours. Profiles with pictures get 7 to 14 times more clicks.
2) Get a personal URL as it looks better and shows you’ve spent time on your profile.
3) Don’t forget the headline
If you are the brand, your Headline is your brand’s slogan. Now ask yourself are you proud of your slogan? Is it what you’re all about? Did you do justice to the 120 words which can fit in there? Does it actually achieve anything? If the answer to those questions is no – there is something you can and should do about it. Come up with something unique, something so stunningly original that makes people think, smile or better still, act. For example, check this guy’s headline – Bryan Franklin
4) Create a compelling summary:
A Summary is a shorter version of why you do what you do, in your own words. If you can come across as authentic; convince everyone that what you do is also who you are, you’ve set the ball rolling. Because of social media, there is so much noise with so much self-proclamations that it is not enough these days to let your experience speak for itself. You need to be your own Brand Ambassador and you need to ensure that your professional online prospectus is unique, engaging and well written. Your Summary is your chance to not only say what you’re good at, it’s also your opportunity to stand out from the crowd, to differentiate yourself, in a remarkable and memorable way. Are you in command of your narrative? Does your Summary do you justice? Or have you just copied & pasted your 5 year old resume as a temporary measure? How long is temporary?
5) Avoid the “overused” words:
Some of the most overused words in LinkedIn 2013 were: ‘responsible’ ‘strategic’ ‘creative’ ‘effective’ ‘patient’ ‘expert’ ‘organizational’ ‘driven’ ‘innovative’ ‘analytical’.
Be crearive – there are over 1 Million words in the English language.
6) Complete your profile
If you want to be found by recruiters, having the relevant keyword in the right place is important. If your Profile is not 100% complete, LinkedIn penalizes you by lowering your search rank, ignoring your Keyword(s), rendering you invisible.
The LinkedIn algorithm looks for Keyword(s) in the following places: Name, Headline, Company Name, Job Title and Skills. LinkedIn search is ‘personalized’ – it provides search results which are unique to the searcher and based mainly on ‘relevance’ to your network (showing your 1st, 2nd and 3rd Degree connections in that order when you search).